Short-Term Rental Tips and Advice: Property Photography

Proper photography of a property listed on platforms like Airbnb is one of the most critical factors influencing the listing's success. Photos are the first thing a potential guest sees, and they can determine whether they choose your property for their stay. Therefore, it's important to invest time and effort to ensure your photos showcase the property in the best possible way.

Here are some tips for successful property photography that will make your property stand out:

1. Use Natural Light

   
   

   Natural light is key to making your spaces look spacious and inviting. Try to photograph the property during the day, ideally when the light is soft and diffuse, such as early in the morning or late in the afternoon. Open curtains and windows to let natural light flood the spaces, and avoid harsh artificial lights that may cast unwanted shadows.

   
   

2. Tidiness and Cleanliness

   
   

   Before the photoshoot, ensure the property is spotless and tidy. Remove unnecessary items and pay attention to details, such as neatly made beds, clean surfaces, and organized accessories. Guests are looking for a space that looks clean and well-maintained. Small messes or dirt can discourage someone from booking.

   
   

3. Focus on Details

   
   

   Beyond general shots, take time to highlight details that make your property unique. Photograph features like unique decor, luxurious linens, well-organized kitchens, or even the outdoor area. These shots help prospective guests understand the quality and attention to detail you offer.

   
   

4. Use Professional Equipment

   
   

   While you can take photos with your smartphone, using a professional camera, or better yet, hiring a professional photographer, can elevate your photo quality. Professionals know how to highlight the space with the right angles, lighting, and editing. Investing in professional photography can lead to more bookings, quickly covering its cost.

   
   

5. Wide-Angle Lenses

   
   

   Wide-angle lenses are essential for capturing as much of the space as possible in a single shot. This gives a more comprehensive view of the rooms and helps guests understand the layout. However, be careful not to overdo it with distortion, as this can create an unrealistic sense of dimensions.

   
   

6. Proper Photo Composition

   
   

   Pay attention to the composition of each photo. Balance the shots using the "golden ratio" or symmetry rules for more appealing images. Place the central focus of the photo strategically and avoid unnecessary elements in your frames, ensuring photos are aesthetically pleasing and attention-grabbing.

   
   

7. Outdoor Spaces

   
   

   If your property has outdoor areas like a yard, balcony, or view, make sure to photograph these as well. Outdoor spaces are often important for guests seeking a spot for relaxation and recreation. Take advantage of the natural beauty of the area to add value to your listing.

   
   

8. Photo Editing

   
   

   Light editing can make a big difference in your photos. Use software like Adobe Lightroom or Photoshop to adjust lighting, colors, and sharpness. However, avoid over-editing, as photos should reflect the true appearance of the property.

   
   

9. Tell a Story

   
   

   Beyond the quality of the photos, aim to tell a story through them. Start with an exterior shot of the property to show the surroundings, followed by interior shots that lead the guest from room to room. This visual storytelling helps prospective guests imagine their stay in the space.

   
   

Conclusion

Photographing a property for short-term rental platforms like Airbnb isn’t merely a matter of taking pictures; it’s a critical factor that can determine the listing’s success. With the right techniques and attention to detail, you can create photos that attract guests and make your property stand out from the competition.

At SwiftyStay, we provide owners with the ability to strategically plan for the future, setting aside daily operational challenges. Contact us to help you manage your property in the best possible way.